Sushi
Community and social growth for Sushi
Overview
Sushi is a decentralized exchange and liquidity ecosystem supporting token swaps across multiple blockchains. Its products connect users with on-chain markets and liquidity provision.
Objective: Community and social growth
Visit SushiThe Work
We supported Sushi with a full-stack marketing program focused on community and social growth.
Our work covered social media marketing, content, graphic design, paid media, KOL and influencer marketing, AMAs and Spaces, business development and partnerships, community building, community growth and community management.
Our work grew Sushi's X audience from 180K to 330K, built its Discord community from zero to 50K+ and reached 90K+ on Telegram. Twitter Spaces, AMAs and partner events brought 45K+ live attendees.
Product campaigns covered Trident, BentoBox and Onsen. Cross-brand partners included Aave, Optimism, Yearn and Arbitrum.
Results
- 15M+
Campaign Impressions
Owned and earned media - 180K → 330K
New Followers
X; Discord: 0 → 50K+; Telegram: 90K+
Product Context
Historical product figures supplied as context. These are product-wide milestones, separate from the results of Zellure's work.
- $208B
Lifetime Volume
Historical product context - $28.5B
Monthly Volume ATH
Historical product context - $4.10B
Peak TVL
Historical product context - $23.38
Token ATH
$2.91B+ market cap; historical product context
Services Delivered
Social Media Marketing
Social channel planning, content and ongoing execution.
Content
Campaign content shaped around the project and its audience.
Graphic Design
Creative assets for campaigns and social channels.
Paid Media
Paid campaign planning and distribution.
KOL / Influencer Marketing
Creator campaigns connecting the project with relevant audiences.
AMAs & Spaces
Live conversations and community-facing formats.
BD & Partnerships
Business development and partner activations.
Community Building
Building the project's community presence.
Community Growth
Growing participation across community channels.
Community Management
Day-to-day community engagement and operations.
WHAT'S NEXT
With Zellure by your side, you too can become one of our many success stories
Discuss your project with our team — zelluremarketing@gmail.com
Book a Call