Nika Finance
Full-stack marketing and trading growth for Nika Finance
Overview
Nika Finance brings trading, DeFi access and market discovery into a single non-custodial experience. Its product connects users with digital-asset markets while keeping asset ownership at the center of the experience.
Objective: Trading Volume
Visit Nika FinanceThe Work
We supported Nika Finance with a full-stack marketing program focused on trading volume.
Our work covered social media marketing, content, graphic design, paid media, KOL and influencer marketing, AMAs and Spaces, business development and partnerships, community building, community growth and community management.
Alongside marketing, we worked on attracting traders and growing trading activity on Nika Finance.
The campaign brought 250,000+ waitlist sign-ups with zero paid spend. Activation was tracked separately: cost per activated trader was below $6 for a deposit plus an on-chain transaction in Tier 1–2 markets, with an average trader lifetime of 3+ months.
We worked with 100+ KOLs across North America, Europe and Asia, mostly on revenue-share arrangements. Ecosystem partners included BNB Chain and Arbitrum.
Results
- 5M+
Campaign Impressions
- 11K+
New Followers
- 250,000+
Waitlist Sign-ups
Waitlist sign-ups, zero paid spend - 500K+
Campaign Engagements
Trading Growth
- $500M+
Perpetuals Volume
- $35M+
Spot Volume
- $0 → $535M+
Volume Growth
From launch - $300K+
TVL Added
- 10,000+
Attracted Traders
Services Delivered
Social Media Marketing
Social channel planning, content and ongoing execution.
Content
Campaign content shaped around the project and its audience.
Graphic Design
Creative assets for campaigns and social channels.
Paid Media
Paid campaign planning and distribution.
KOL / Influencer Marketing
Creator campaigns connecting the project with relevant audiences.
AMAs & Spaces
Live conversations and community-facing formats.
BD & Partnerships
Business development and partner activations.
Community Building
Building the project's community presence.
Community Growth
Growing participation across community channels.
Community Management
Day-to-day community engagement and operations.
Trading Volume Growth
Attracting trading audiences and supporting active, continued platform use.
WHAT'S NEXT
With Zellure by your side, you too can become one of our many success stories
Discuss your project with our team — zelluremarketing@gmail.com
Book a Call