Electra
Full-stack marketing and trading growth for Electra
Overview
Electra is a non-custodial perpetual futures exchange with on-chain settlement. Its product combines trading access and execution tools with a focus on speed, liquidity and control.
Objective: Trading Volume
Visit ElectraThe Work
We supported Electra with a full-stack marketing program focused on trading volume.
Our work covered social media marketing, content, graphic design, paid media, KOL and influencer marketing, AMAs and Spaces, business development and partnerships, community building, community growth and community management.
Alongside marketing, we worked on attracting traders and growing trading activity on Electra.
Social growth reached 120K+ new followers on X and 3.5M+ on Telegram, at an average cost per follower of $0.06. A B2B campaign with Bitget Wallet brought 1,000+ traders at a $22.5 CAC, while a Twitter Space with Bitget Wallet and Lumia reached 20K+ listeners.
We activated 220+ creators across LATAM, Southeast Asia, Europe, CIS and the US. The KOL program cut CAC by 35%. Trading volume grew from $0 to $600M+ in 2 months.
Results
- 20M+
Campaign Impressions
- 120K+ / 3.5M+
New Followers
X / Telegram - 500K+
Campaign Engagements
Trading Growth
- $600M+
Perpetuals Volume
- $0 → $600M+
Volume Growth
In 2 months - $1M+
TVL Added
- 3,500+
Attracted Traders
Active traders
Services Delivered
Social Media Marketing
Social channel planning, content and ongoing execution.
Content
Campaign content shaped around the project and its audience.
Graphic Design
Creative assets for campaigns and social channels.
Paid Media
Paid campaign planning and distribution.
KOL / Influencer Marketing
Creator campaigns connecting the project with relevant audiences.
AMAs & Spaces
Live conversations and community-facing formats.
BD & Partnerships
Business development and partner activations.
Community Building
Building the project's community presence.
Community Growth
Growing participation across community channels.
Community Management
Day-to-day community engagement and operations.
Trading Volume Growth
Attracting trading audiences and supporting active, continued platform use.
WHAT'S NEXT
With Zellure by your side, you too can become one of our many success stories
Discuss your project with our team — zelluremarketing@gmail.com
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